
Getting an article published under your byline in a respected publication is a
logical first step in marketing. —Ford Harding, author of Rain Making
A reprint
of an article that you authored
is your calling card of credibility. —Thomas
J. Stanley, author of
Marketing to the Affluent
David M. Freedman
helps professional advisers write notable articles and get them
published—in the publications that matter most.
He helps to leverage those published articles (a) through media
relations, to win further media placements and appearances; (b) via
"Web 2.0" social networking, to achieve "hyper-syndication" across the Internet;
and (c) by distributing reprints to clients, prospects, and referral
sources.
Articles, white papers, books
Getting
bylined articles published demonstrates your cutting-edge knowledge and
expertise.
Dave Freedman helps professional advisers write outstanding articles and get them published,
and then leverage them for maximum exposure in precisely targeted media
and markets. He assists with concept
development, research, composition, and
editing. He can serve as an editor, coauthor, or ghostwriter. He queries editors, places articles in the best
periodicals, and helps negotiate rights.
Freedman has also helped
professionals write white papers and books.
As an award-winning journalist and freelance writer since 1978, Freedman
has had more than a thousand articles published under his byline (not
including reprints and spin-offs). He has helped dozens of financial and
legal advisers get articles published under their bylines in business,
trade, professional, and consumer publications, as well as news-oriented
websites.
Freedman's greatest strengths are (a) crystal-clear writing, (b)
compelling headlines and leads, and (c) the ability to translate
abstruse legal, financial, and technical terminology into well
organized, easily understood explanations for a general audience. He
will be glad to provide samples of his work and names of the
professionals with whom he has collaborated.
Freedman won a Your Honor Award from the Legal Marketing Association in
2001 for his work in helping a Chicago-area lawyer get articles
published, and leveraging those articles to land radio and TV
interviews.
Freedman is coauthor (with Paula Levis Suita) of Under Your Byline:
Seven Steps to Getting Your Bylined Articles Published—In the
Publications that Matter Most, a handbook in the GET GOOD PRESS
Series for Lawyers (www.getgoodpress.com).

Dave Freedman is a coauthor of
Under Your Byline: 7 steps to writing great articles and getting
them published—in the publications that matter most (available as a
free
download at
www.byline7.com)
ARTICLES
Writing Letters to the Editor.
It's a vastly underrated and cost-effective practice development
technique. (Originally
published in
The Value Examiner, Nov/Dec 2007) PDF
Four Mistakes Professionals Make in
Trying to Get Published. The first mistake is choosing a topic
based on their knowledge, experience, and expertise. (originally published at
The LawMarketing Portal 3/8/07)
Tips for Working with a
Ghostwriter. A top-notch one will not merely follow
your instructions—he or she will challenge you to improve the
concept, the structure, and the substance.