Getting an article published under your byline in a respected publication is a logical first step in marketing.  —Ford Harding, author of Rain Making

A reprint of an article that you authored
is your calling card of credibility.  —Thomas J. Stanley, author of Marketing to the Affluent

David M. Freedman helps professional advisers write notable articles and get them published—in the publications that matter most.

He helps to leverage those published articles (a) through media relations, to win further media placements and appearances; (b) via "Web 2.0" social networking, to achieve "hyper-syndication" across the Internet; and (c) by distributing reprints to clients, prospects, and referral sources.

Articles, white papers, books
Getting bylined articles published demonstrates your cutting-edge knowledge and expertise.

Dave Freedman helps professional advisers write outstanding articles and get them published, and then leverage them for maximum exposure in precisely targeted media and markets. He assists with concept development, research, composition, and editing. He can serve as an editor, coauthor, or ghostwriter. He queries editors, places articles in the best periodicals, and helps negotiate rights.

Freedman has also helped professionals write white papers and books.

As an award-winning journalist and freelance writer since 1978, Freedman has had more than a thousand articles published under his byline (not including reprints and spin-offs). He has helped dozens of financial and legal advisers get articles published under their bylines in business, trade, professional, and consumer publications, as well as news-oriented websites.

Freedman's greatest strengths are (a) crystal-clear writing, (b) compelling headlines and leads, and (c) the ability to translate abstruse legal, financial, and technical terminology into well organized, easily understood explanations for a general audience. He will be glad to provide samples of his work and names of the professionals with whom he has collaborated.

Freedman won a Your Honor Award from the Legal Marketing Association in 2001 for his work in helping a Chicago-area lawyer get articles published, and leveraging those articles to land radio and TV interviews.

Freedman is coauthor (with Paula Levis Suita) of Under Your Byline: Seven Steps to Getting Your Bylined Articles Published—In the Publications that Matter Most, a handbook in the GET GOOD PRESS Series for Lawyers (www.getgoodpress.com).

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Dave Freedman is a coauthor of Under Your Byline: 7 steps to writing great articles and getting them published—in the publications that matter most (available as a free download at www.byline7.com)

ARTICLES

Writing Letters to the Editor. It's a vastly underrated and cost-effective practice development technique. (Originally published in The Value Examiner, Nov/Dec 2007) PDF

Four Mistakes Professionals Make in Trying to Get Published. The first mistake is choosing a topic based on their knowledge, experience, and expertise. (originally published at The LawMarketing Portal 3/8/07)

Tips for Working with a Ghostwriter. A top-notch one will not merely follow your instructions—he or she will challenge you to improve the concept, the structure, and the substance.