847-780-4192 (office)
847-204-6848 (mobile)
e-mail (dave at freedman-chicago dot com)
Getting an article published under your byline in a
respected publication is a logical first step in marketing.
Ford Harding, author of Rain Making
A reprint
of an article that you authored
is your calling card of credibility.
Thomas
Stanley, author of
Marketing to the Affluent
David M. Freedman
helps professional write bylined articles and get them
published—in the publications that matter most.
Byline benefits
Getting
bylined articles published demonstrates your cutting-edge knowledge and
expertise. A few outstanding articles, placed in strategically targeted magazines
or journals, can boost your career and help you build a reputation for
eminence in your field.
Beyond the
byline: hyper-syndication
Freedman helps to leverage those published articles for maximum exposure
in precisely targeted media and markets. He does that (a) through media
relations, to win further media placements and appearances; (b) via
Web 2.0 social media, to achieve "hyper-syndication" across the Internet;
and (c) by distributing reprints strategically to clients, prospects, and referral
sources.
Concept development to media placement
Freedman assists with concept
development, research, composition, and
editing. He serves as editor, coauthor, or ghostwriter. He queries editors, places articles in the best
periodicals, and helps negotiate rights.
Guaranteed publication, not speculation
In most cases, Freedman gets assurances from a publisher before
submitting a manuscript for publication, so the author's time is not
wasted on a speculative project.
Articles, white papers, books, website content
Freedman has also helped
professionals write white papers, books, and rich website content.
As an award-winning journalist and freelance writer/editor since 1978, Freedman
has had more than a thousand articles published under his byline (not
including reprints and spin-offs). He has helped dozens of financial and
legal advisers get articles published under their bylines in business,
trade, professional, and consumer publications, as well as
journalism-level websites.
Freedman won a Your Honor Award from the Legal Marketing Association in
2001 for his work in helping a Chicago-area law firm get articles
published, and leveraging those articles to land radio and TV
interviews.
Crystal clarity
Freedman's greatest strengths are (a) crystal-clear writing, (b)
compelling headlines and leads, and (c) the ability to translate
abstruse legal, financial, and technical terminology into well
organized, easily understood explanations for a general audience. He
will be glad to provide samples of his work and names of the
professionals with whom he has collaborated.
Freedman is coauthor (with Paula Levis Suita) of
Under Your Byline:
Seven Steps to Getting Your Bylined Articles Published—In the
Publications that Matter Most, a how-to handbook in the GET GOOD PRESS
Series for Lawyers.
