RICH CONTENT
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media relations articles by David M. Freedman
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Law Marketing Bibliography: reviews of books on legal marketing
and related subjects
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Newsletter Strategy Session: everything for publishers of client
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ABOUT THE AUTHORS AND CONTRIBUTORS
David M. Freedman (www.freedman-chicago.com) has worked
as a financial and legal journalist since 1978, and has served as a
media relations
consultant to professional advisers since 1999.
Dave has served on the editorial staffs of professional, business, trade,
and consumer magazines and newsletters. He authored two successful
non-fiction books, and contributed a chapte r on marketing communications to
the book Flying Solo: A Survival Guide for the Solo and Small Firm
Lawyer, Fourth Edition (ABA Law Practice Management Section).
Dave has helped financial and legal advisers get interviewed, quoted, and
featured in print, broadcast, and online media. He has helped professional
advisers get articles published under their bylines in a variety of national
and local publications. Dave won a Your Honor Award for excellence in public
relations from the Legal Marketing Association in 1991. He has also won
awards for legal journalism, feature writing, website content, and
newsletter development.
Dave is a member of the Legal Marketing Association, and serves on the
Public Relations Committee of the Chicago Chapter of the LMA.
Dave has written extensively on legal marketing, for such publications as
Law Practice (ABA), Strategies (LMA), Professional
Marketing (PM Forum), In the Loop (LMA-Chicago), FindLaw,
Legal Biz Online, The LawMarketing Portal, and Chicago Lawyer. He
is the founder and director of the website
Law Marketing
Bibliography.
Paula Levis Suita is a
co-founder and partner in the Boston public relations and marketing firm of
Smith & Suita, Inc. (www.smithandsuita.com).
She has helped a variety of public and privately held companies, as well as
law firms and professional service organizations, increase their visibility,
market acceptance, and sales through media relations campaigns. Resulting
coverage has appeared in The Wall Street Journal, Investor’s Business
Daily, New York Times, National Law Journal, Mass. Lawyer’s Weekly, and
Jungle Law, in addition to hundreds of local, trade, and online
outlets.
Paula was recognized by the PR News Legal PR Award program in 2003
for “Overall Excellence in Media Coverage” and “Outstanding Legal Feature”
for work provided for a Cambridge-based law firm.
Prior to co-founding Smith & Suita in 1998, Paula provided media relations
and communications support in increasingly responsible positions for several
high-technology companies including Prime Computer, Inc. (now known as PTC),
VMARK Software, Inc. (acquired by IBM in 2005), and Honeywell Information
Systems. She began her career as a news reporter for The Eagle-Tribune
newspaper in Lawrence, MA.
Paula is a member of the Society for Professional Consultants and the Gotham
Group, Boston Chapter. She is a past contributor to the Massachusetts
Innovation and Technology Exchange, and a past member of the board of the
Publicity Club of Boston.
She has completed postgraduate work toward an MBA at Babson College.
Editorial advisers
include Dennis Anderson (creative consultant, Highland Park, IL); Charles A.
"Biff" Maddock (principal of Altman
Weil in Philadelphia); Joshua Peck (media relations manager at
Duane Morris in Philadelphia, and
president of the Law Firm Media Professionals); Barbara Lazarus (Lazarus
Media Relations, Chicago); and Nick Kalm (Reputation
Partners, Chicago).
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TESTIMONIALS
"The GET GOOD PRESS handbooks offer up-to-the-minute best practices on
various aspects of PR and dealing with the press, as well as illuminating
examples and immediately employable strategies and tips. They are
comprehensive, easy to read, and no-nonsense.”
— Sydney Iglitzen, Public Relations Manager, Brinks Hofer Gilson & Lione,
Chicago; and Public Relations Committee Chair, Legal Marketing
Association-Chicago
* * * *
"These are extraordinarily well written and
designed booklets that can truly aid practicing attorneys in developing a
media presence."
— Michael Steinberg, attorney in solo practice and NASD arbitrator,
Glencoe, Illinois
* * * *
"I found your books invaluable. I learned
so much. They really tell you how to get it done."
— Audra Callanan, Director of Marketing, Hamilton Brook Smith & Reynolds,
Concord, Massachusetts
* * * *
"The GET GOOD PRESS Series for Lawyers is
blessedly practical and impressively market-wise. David Freedman and Paula
Levis Suita understand full well why lawyers have such a pressing need to
master the dos and don’ts of public communications, and they provide a
real arsenal of best practices that will directly benefit both legal
practitioners and their clients. Bravo!"
— Richard S. Levick, Esq., President & CEO, Levick Strategic
Communications, LLC, Washington, DC
* * * *
“Any lawyer who wants to learn how to work
the media to get clients should read Freedman and Suita’s extremely
practical handbooks.”
—Joey Asher, Esq., author of Selling and Communication Skills for
Lawyers, Atlanta.
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