The GET GOOD PRESS Series for Lawyers

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How to get quoted, featured, interviewed, and published in the media
RICH CONTENT Read media relations articles by David M. Freedman Visit Law Marketing Bibliography: reviews of books on legal marketing and related subjects Visit Newsletter Strategy Session: everything for publishers of client newsletters	ABOUT THE SERIES As a media relations consultant to lawyers and other professionals, Dave Freedman (bio) noticed that something important was missing from all the books and articles about media relations for lawyers: comprehensive, in-depth, step-by-step, practical how-to information with lots of useful examples, case studies, and success stories. Most of the literature he found about legal PR seemed superficial and full of vague platitudes. So he decided to interview lawyers, law firm marketers, marketing consultants, PR professionals, and reporters; and he organized what he learned into four in-depth, comprehensive handbooks — the GET GOOD PRESS Series for Lawyers. He also noticed that many lawyers are reluctant to take advantage of opportunities to appear in the media, because they are not confident that they can perform well in media interviews — and some lawyers don’t trust reporters and treat them as adversaries. So Dave included comprehensive guidelines for overcoming media anxiety, performing well in interviews, and getting along with journalists. The four handbooks in The GET GOOD PRESS Series for Lawyers are: How to Get Quoted and Featured in the Media Become a highly quotable source, and pitch great story ideas that win media coverage How to Do the Interview A comprehensive guide to being interviewed by reporters – and impressing your audiences Under Your Byline 10 steps to getting your bylined articles published – in the publications that matter most Three Essential Media Relations Tools How to create a powerful media contact list, press kit, and online media center To add perspective and wisdom, he asked Paula Levis Suita (bio), an award-winning public relations professional in Boston, to help him write and edit the handbooks. The result is just what Dave had been looking for but couldn’t find a few years ago: comprehensive, in-depth, step-by-step, practical how-to information with lots of examples, case studies, and success stories.	HOME CONTACT 847-579-0780 (voice) e-mail
CONTACT David M. Freedman, Publisher 390 Flora Place, Highland Park, Illinois 60035 Voice: 847-204-6848 \| Fax: 847-713-4833 e-mail Copyright © 2006-2008 David M. Freedman