How to get quoted, featured, interviewed, and published in the media

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Three Essential
Media Relations Tools

How create a powerful media contact list, press kits, and online media center

By David M. Freedman and Paula Levis Suita
About the authors View table of contents

32 pages, 8.5 x 11 inches, coil bound
$34.95 for PDF edition
$49.95 for printed/bound version (includes shipping)

The primary job in media relations is to get good press, by (a) establishing and maintaining collaborative relationships with reporters, editors, program directors, and other members of the press; and (b) regularly providing the press with information, insight, quotes, and story ideas that they in turn use to produce journalism.

Whether your firm is tiny or huge, you need three essential tools to support those relationships with the press:

Media contact list (a customized directory)

Press kit (also known as media kit)

Online media center (a.k.a. press room)

Using plenty of real-life examples, Three Essential Media Relations Tools shows you how to create those essential tools. The handbook is written by two successful media relations professionals who also have decades of experience as journalists. Both authors have won prestigious awards for public relations work that they did for law firms. (See author bios).

Table of Contents

Introduction

Part 1 – Develop and maintain a media contact list

Part 2 – Create a flexible (easy-to-update) press kit

Part 3 – Build an online media center

Part 4 – About blogs and RSS

Author bios and acknowledgements

Customer Service:
847-204-6848 (voice)
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TESTIMONIALS

"The GET GOOD PRESS handbooks offer up-to-the-minute best practices on various aspects of PR and dealing with the press, as well as illuminating examples and immediately employable strategies and tips. They are comprehensive, easy to read, and no-nonsense.”

— Sydney Iglitzen, Public Relations Manager, Brinks Hofer Gilson & Lione, Chicago; and Public Relations Committee Chair, Legal Marketing Association-Chicago

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"These are extraordinarily well written and designed booklets that can truly aid practicing attorneys in developing a media presence."

— Michael Steinberg, attorney in solo practice and NASD arbitrator, Glencoe, Illinois

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"I found your books invaluable. I learned so much. They really tell you how to get it done."

— Audra Callanan, Director of Marketing, Hamilton Brook Smith & Reynolds, Concord, Massachusetts

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"The GET GOOD PRESS Series for Lawyers is blessedly practical and impressively market-wise. David Freedman and Paula Levis Suita understand full well why lawyers have such a pressing need to master the dos and don’ts of public communications, and they provide a real arsenal of best practices that will directly benefit both legal practitioners and their clients. Bravo!"

— Richard S. Levick, Esq., President & CEO, Levick Strategic Communications, LLC, Washington, DC

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“Any lawyer who wants to learn how to work the media to get clients should read Freedman and Suita’s extremely practical handbooks.”

—Joey Asher, Esq., author of Selling and Communication Skills for Lawyers, Atlanta.

CONTACT

David M. Freedman, Publisher
Get Good Press
390 Flora Place, Highland Park, Illinois 60035
Voice: 847-204-6848 | Fax: 847-713-4833
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