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Get quoted accurately.
Get featured & mentioned favorably.
Release news compellingly.
Respond to the media gracefully.
Influence opinion persuasively.
Get published under your byline.
Engage in the Web 2.0 conversation.

Demonstrate your authoritativeness. Build credibility. Protect your clients' reputation.
Freedman helps lawyers and law firms achieve those objectives, in the context of practice development and litigation.

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Your Honor Award - LMAWinner of a Your Honor Award from the Legal Marketing Association for excellence in public relations.
ARTICLES ABOUT MEDIA RELATIONS
by David M. Freedman

 On the Record: How to finesse two tricky situations in media interviews—"no comment" and "off the record"—and what those terms really mean

 Writing Letters to the Editor: It's a respectable and very cost-effective way to gain exposure in the marketplace (PDF)

 Media Policies & Guidelines for Law Firms. Create a policy for responding to media queries (PDF)

 More articles about media relations by Freedman


REVIEWS OF BOOKS ABOUT LEGAL MEDIA RELATIONS:

 Lawyers and Reporters: Understanding and Working with the Media, by Robert L. Rothman (ABA, 2000)

 Courting the Media: Public Relations for the Accused and the Accuser, by Margaret A. Mackenzie (Prager, 2007)