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Articles about newsletter development, writing, and publishing

Reviews of books of interest to newsletter writers and developers

Research sites including encyclopedias, almanacs, library card catalogs, reference desks, census data, annual reports, fee-based research services, specialized search engines, etc.

Online reference works for journalists -- including dictionaries, thesauri, high-tech glossaries, grammar guides, style manuals, Bartlett's Quotations, acronyms, etc.

Newsletter development services -- Get expert help launching, re-launching, or e-launching your publication.

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• CompanyNewsletters.com, Inc. is a fee-based editorial and production service. Its site features several how-to articles written by the president of the company, which is based in Lakeville, MN.
• Creative White Space designs e-newsletters in HTML format.
• eLance, a global marketplace for freelance writing, editing, and marketing communications services.
• Got offers Campaigner, ASP software that lets you create, send and measure permission-based e-mail marketing campaigns. GotMarketing also publishes a newsletter covering "best practices for e-mail marketing," and posts archives on its website. Based in San Jose, CA.
• iMakeNews, a "one-stop" service that helps you create and distribute online newsletters.
• Lyris sells ListManager, software for managing an opt-in e-mail marketing list; it also hosts ListManager as an outsourced (ASP) solution.
• PDI Global, Inc. (formerly Practice Development Institute and Pencor) publishes customized niche newsletters for legal and financial service firms. It also develops and publishes customized tax and financial planning guides, and provides marketing consulting services.
• Publishing Business Group offers practical business, circulation, and creative consulting to help launch, run and grow newsletters, Web publications, and magazines. Based in Berkeley, CA.
• Select Layouts sells royalty-free newsletter design templates that you can customize in Quark, InDesign, or any other program. Use the templates for printed, PDF, HTML, or e-mail newsletters. Based in New York City.
• Survey-Key.com lets you produce customized, professional-looking online surveys, polls, tests, questionnaires and feedback forms. Offers great flexibility and control over survey appearance. All surveys that you create are SSL-secure using 128 bit encryption. (A service of JetMan Productions)
• Topica offers thousands of newsletters, discussion groups, and services for newsletter publishers -- including tools for creating your own ad-supported newsletter.
• Zoomerang lets you create surveys to gather and analyze feedback from your subscribers. Surveys can be e-mailed, posted on your website, or sent to a Zoomerang database for a fee.

Publications (in print and online)

• The Editorial Eye, The venerable monthly newsletter published by EEI Press. It focuses on editorial "standards, practices, and trends" -- a valuable resource for copyeditors, journalists, and publishers.
• Free Publicity, published monthly by Bill Stoller (Stoller & Bard Communications, Ft. Lee, NJ).
• Online Journalism Review, eJournalism news, reviews, criticism, and trends. Created by the Annenberg School for Communication, USC.
• The Public Relations Writer, a free weekly e-zine published by Kelle Campbell, a Baltimore-based PR professional
• Vocabula Review, a free monthly journal about the state of the English language. Regular features include "Grumbling About Grammar," "The Grumbling About Grammar Awards" (GAGAs), "Scarcely Used Words," "Elegant English," "On Dimwitticisms," and "Concise Writing."
• WordBiz Report, a free e-newsletter that features articles by Debbie Weil (Washington, DC-based columnist for ClickZ Today) on writing e-newsletters.
• Writing That Works, a monthly newsletter published by Communications Concepts, Inc. (Springfield, VA). It covers practical business writing and communications -- including newsletters, brochures, correspondence, website content, etc. The newsletter offers advice on writing, editing, proofreading, style, usage, graphics, etc.

Directories and guides

• The Ultimate E-mail Directory combines six different e-mail directories on the Internet.
• The Ultimate Marketing Communications Directory (Department of Advertising, University of Texas at Austin)

• Journalism Awards for Newsletter Publishers The Newsletter & Electronic Publishers Foundation sponsors an annual awards program to recognize excellence in subscription newsletter journalism (since 1978).
• MarketingProfs.com publishes how-to articles on e-mail marketing and a variety of other topics. Managed by Alan Weiss, marketing professor at Marshall School of Business, University of Southern California. You have to become a MarketingProfs.com member (free) to read the articles.
• The Poynter Institute, a journalism school in St. Petersburg, FL, offers the very useful, online Poynter Research Center, MediaNews, and more.
• United States Copyright Office. Includes basic information about copyrights and registration procedures, along with Copyright Office publications, news about legislation, announcements, and related resources.
• 101 Newsletter Answers. Information on how to use newsletters for effective communication, whether for business or private use, profit or non-profit.

DEFINITION: A client newsletter is one that you distribute free, primarily to clients, prospective clients, and referral sources. Its objective is to inform, educate, demonstrate your expertise, and promote your services, rather than to earn a profit.