For publishers of client newsletters
NAVIGATION
Contact Newsletter Strategy Session
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Definition What's a client newsletter?
RESOURCES
Newsletter directories including Oxbridge, PubList, Ezine-Universe, ListCity, etc.
Articles about newsletter development, writing, and publishing
Newsletter development services Get expert help launching, re-launching, or e-launching your publication.
Book Reviews
Reviews of books about writing, editing & producing client newsletters
(Click on the hypertext links to
read the full reviews)
- Best Practices in
Marketing with Email Newsletters, Marcia Yudkin, Editor. A
thorough, sophisticated guide to publishing an e-newsletter, published by
MarketingSherpa.
- E-Newsletters That Work,
by Michael J. Katz. This e-book (PDF format) is superficial, but has
some insights not found in Best Practices in Marketing with Email
Newsletters (see above).
- Real-World Newsletters To Meet Your Unreal Demands, by Linda B. Jorgensen. A comprehensive, savvy primer on planning, writing, editing, designing, and producing a company newsletter. With many sidebars, checklists, flowcharts, sample production schedules, and color photos of exemplary newsletters.
- Successful Client Newsletters, by Milton W. Zwicker. A sophisticated, wisdom-packed guide, written for marketers of professional service firms.
- A Manager's Guide to Newsletters: Communicating for Results, by Robert F. Abbott. A guide to creatively managing one or more newsletters, with an emphasis on maximizing their value in advancing the goals of the entire organization. Written for managers and administrators in large organizations, but useful for smaller ones as well.
DEFINITION: A client newsletter is one that you distribute free, primarily to clients, prospective clients, referral sources, and other stakeholders of your firm. Its objective is to be informative, to demonstrate your expertise, and to promote your services, rather than to earn a profit.