Archive for the ‘Webinars’ Category
Webinar: Landing Page Design & Conversion Strategy, with Tim Ash
The 7 Deadly Sins of Landing Page Design is a brilliant YouTube webinar with Tim Ash. The seven sins are:
- Unclear call to action
- Too many choices overwhelm the visitor
- Requesting too much visitor info
- Too much text
- Not keeping your promises
- Visual distractions
- Lack of credibility and trust
Ash is the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Sybex, 2008). He is also the CEO of SiteTuners.com.
Free Webinars on Landing Page and Conversion Strategies
Free registration for the following very good webinars, produced by Ion Interactive, provider of “landing page software and services”:
B2B Conversion Optimization: From the Search Query to the Landing Page, 69 minutes (recorded 3/31/10)
Landing Page Copy That Converts, 62 minutes (recorded 3/24/10)
Advanced Landing Page Strategies for Lead Generation, 41 minutes (recorded 11/5/09).
Landing Page Makeovers, 60 minutes (recorded 9/30/09)
Landing Page Testing 101, 48 minutes (recorded 2/17/10)