Archive for April, 2010

Dave Child, author of the following two articles published in March 2009, claims it’s easier to double your conversion rate than to double the number of visitors to your site. (I don’t think one is easier than the other.)

Ten Ways To Improve Your Website Conversion Rate
Nine More Ways to Improve Your Website Conversion Rate

Free registration for the following very good webinars, produced by Ion Interactive, provider of “landing page software and services”:

B2B Conversion Optimization: From the Search Query to the Landing Page, 69 minutes (recorded 3/31/10)
Landing Page Copy That Converts, 62 minutes (recorded 3/24/10)
Advanced Landing Page Strategies for Lead Generation, 41 minutes (recorded 11/5/09).
Landing Page Makeovers, 60 minutes (recorded 9/30/09)
Landing Page Testing 101, 48 minutes (recorded 2/17/10)

Conversion Conference teaches skills that apply to service businesses (e.g., lead generation) as well as e-commerce, says Tim Ash, conference chairperson. The conference is is a joint production of Rising Media and Sitetuners.com. Confirmed dates and locations in 2010 are:

• Conversion Conference West – May 3-5, San Jose, California agenda
• Conversion Conference East – October 4-6, Washington D.C. agenda
• Conversion Conference Germany – October 27-28, Hamburg, Germany agenda
• Conversion Conference UK – November 1-2, London, England agenda

The conference is co-located with the U.S. shows of the eMetrics Marketing Optimization Summit. The expo hall, lunches, Conversion Bash party, and afternoon networking events will be shared between the two conferences. Combo passes are available when you register if you are interested in attending the educational sessions and keynotes at both events.

UPDATE:
Read good media coverage of the May 3-5 conference (in San Jose) at FutureNow, EyeView, and SEO.com. Follow Conversion Conference on Facebook.