Archive for July, 2010
Call-to-Action Buttons: Best Practices
An excellent article with dozens of good examples, by Jacob Gube; published 10/13/09 by Smashing magazine. Gube is the author of Six Revisions, a blog for Web developers.
Segment, Qualify, and Convert Visitors
“Beyond the Landing Page: An Introduction to Post-click Marketing” is an undated article (improperly positioned as a white paper) by Ion Interactive. It explains the importance of segmenting visitors by ushering them into different conversion paths; then getting their info so you can qualify them. It gives many valuable tips on building trust and presenting choices. (Skip the confusing blather on pages 1 and 4.)
Webinar: Landing Page Design & Conversion Strategy, with Tim Ash
The 7 Deadly Sins of Landing Page Design is a brilliant YouTube webinar with Tim Ash. The seven sins are:
- Unclear call to action
- Too many choices overwhelm the visitor
- Requesting too much visitor info
- Too much text
- Not keeping your promises
- Visual distractions
- Lack of credibility and trust
Ash is the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Sybex, 2008). He is also the CEO of SiteTuners.com.