Webinar: Landing Page Design & Conversion Strategy, with Tim Ash
The 7 Deadly Sins of Landing Page Design is a brilliant YouTube webinar with Tim Ash. The seven sins are:
- Unclear call to action
- Too many choices overwhelm the visitor
- Requesting too much visitor info
- Too much text
- Not keeping your promises
- Visual distractions
- Lack of credibility and trust
Ash is the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Sybex, 2008). He is also the CEO of SiteTuners.com.