• Posting useful, narrowly focused, detailed content
• Updating it regularly
• Making it so valuable that influential sites link to it

We are also masters in the art of meta-tag composition, including title tags, descriptions, and keywords.

Social media optimization
SMO is a strategy for promoting Web content through various online communities, networks, and discussion groups. The objectives are to (a) attract visitors to your content by conveying its benefits and providing inbound links, and (b) compel them to click through to your home page or other landing page. More about SMO here.

Evaluation
It's important to note that Web optimization alone can't make your website or blog popular unless you have (a) an attractive, easy-to-navigate site and (b) useful and/or entertaining content. So our optimization service begins with evaluating the usefulness of your content to your key audiences.

"How will we measure our website's effectiveness?" That question is too often an afterthought of site design. — Brian Tomz, Coremetrics

Traffic measurement and analytics
We outfit your website with applications that measure traffic, hits, visitors, conversion rates, and overall website performance. We can identify the sources of visitors (referring sites, search engine keywords, etc.), and provide data needed to make smart decisions about website structure, navigation, content, and online marketing strategy.

Conversion rate measurement & optimization
We conduct comprehensive website performance reviews to determine if your site is helping you achieve your business goals. Included in the review is analyzing conversion rates for specific landing pages, as well as the site as a whole; and advise on improving those rates.

Strategic partners
Dave Freedman, director and Web content reviewer
Elge Premeau, e-marketing, analytics, and optimization expert
SiteTuners, lead-generation and conversion analysts