SnoozLooz Resource Center
Convert This
The SnoozLooz blog, all about lead-generation and conversion strategies for service-firm website.
Website Usability
Articles and white papers about good design and usability, with blogroll featuring only the most highly recommended sites.
Website and Blog Development Platforms
A guide to the 12 most popular software and hosted platforms for building websites and blogs, including HTML and CMS, free and fee-based, hosted and server-side, open-source and commercial.
Paywall Access Publishing Guide
How to monetize digital content with subscriptions, membership fees, and micro-payments. With comparisons (including prices) of hosted CMS, server-side CMS software, and hosted e-commerce solutions.
Call-to-Action Buttons: Examples and Best Practices
An excellent article by Jacob Gube, published 10/13/09 by Smashing magazine. Gube is the author of Six Revisions, a blog for Web developers.
19 Ways to Boost Your Conversion Rate
Dave Child, author of the following two articles published in March 2009 by AddedBytes, claims it’s easier to double your conversion rate than to double the number of visitors to your site. I don’t think one is easier than the other, but these are good articles:

  10 Ways To Improve Your Website Conversion Rate
  9 More Ways to Improve Your Website Conversion Rate
Book Review
Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman (Wiley & Sons, 2009, 288 pages)

“Socialnomics is a massive socio-economic shift…a far-reaching revolution,” Qualman proclaims in the introduction. That sounds explosive. Sadly, the book is a dud.
A Very Brief History of Social Media
Just a screenful, for beginners. With a high-quality blogroll.
A Review of 5 Blogging Books
Dave Freedman reviews these five books:
  • How to Do Everything with Your Web 2.0 Blog, by Todd Stauffer (2008)
  • Clear Blogging, by Bob Walsh (2007)
  • How to Make Money with Your Blog, by Duane Forrester and Gavin Powell (2008)
  • ProBlogger, by Darren Rowse and Chris Garrett (2008)
  • The Huffington Post Complete Guide to Blogging (2008)
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Website optimization. We optimize your site for search engines and social media.
Website Conversion Analysis