Rich Website Content and Optimization

Use your site to showcase your expertise and generate inquiries
from clients, prospects, referral sources, and the media.

We help with website and blog design, content development,
composition, optimization, and conversion strategy.

Rich content levels the playing field on the Internet. By providing valuable information, insight, guidance, and resources, you demonstrate—rather than merely claim—that you have the knowledge and expertise that clients need.

Rich, journalism-level content offers bottom-line benefits to your visitors. It helps them boost productivity, cut costs, comply with regulations, develop relationships, earn more money, or save time.

What is rich content?
Rich content includes articles, newsletters, white papers, success stories, FAQs, news generated inside your firm (e.g., press releases), news aggregated from outside sources (newsfeeds), blogs, interactive tools (such as calculators), and valuable resources (such as directories and useful links). It also includes digital media such as photos and animated illustrations, podcasts, webinars, videos, and e-books; as well as interactive features such as feedback forms, comments, and user-generated content.

Journalism-level content demonstrates that you understand your clients’ industries, organizations, careers, goals, needs, and personal pain—and know how to solve their problems. They're more likely to call you for advice than someone whose website has only self-serving brochure-ware and intrusive pop-ups. Usefulness is more attractive than the latest flash XML tweet-app razzle-dazzle.

Engagement and conversion
Because the web is dynamic and interactive, with rich content you have an opportunity to engage your visitors and encourage them to (a) visit your site regularly, (b) register for products such as white papers, and/or (c) contact you directly.

David M. Freedman has written website content for professional service firms, including law, accounting, financial planning, and healthcare practices. He won two Apex Awards for excellence in website content.

Dave led the team that developed, re-designed, and/or created substantial content for the following websites:

• Ina Golub, Artist, New Jersey (www.inagolub.com), re-launched in November 2008
• Law Offices of Michael Rosenberg, White Plains, NY (www.mrosenberglaw.com)
• Harriet Kohn Fine Art Studio and Gallery, Highland Park, IL (www.hkohngallery.com)
• Silberstein Orthodontics in Highland Park, IL (www.silbortho.com)
• NanC Meinhardt Studio LLC, re-launched in March 2008 (www.nancmeinhardt.com)

Dave collaborates with website designers and developers to build full-scale websites for professional firms, small businesses, authors, and innovators. Website features may include:

• Descriptions of your firm's services, practice areas, industry groups, and client served—including success stories and testimonials
• Profiles that describe the professional backgrounds and credentials of you and your staff, with optional photos and/or videos
• Journalism-level content (described above)
• Databases that you can search by multiple variables and keywords, and which allow visitors to customize your site according to their individual needs
• Password-protected intranets, extranets, and collaboration tools such as wikis and forums
• Interactive features such as blogs, subscription forms, local (internal) search engines, surveys, chat rooms, bulletin boards, and social networking tools
• Social media integration, using features such as RSS feeds, social bookmarking, rating, and sharing
• e-Commerce features, including shopping carts and database-driven product displays
• Content management systems that allow website owners and content managers without technical skills to update, revise, and create new website content

Dave can help you register a domain name (www.firmname.com), sign up with the appropriate website host, configure your e-mail user profiles, and optimize your content for (a) search-engines and (b) social media.

Dave's design and development team helps clients establish strategic, effective profiles on social networking sites such as Facebook and LinkedIn. Doing so can help attract visitors to your website content via social media optimization.

Please contact Dave Freedman at 847-204-6848 or by e-mail if you would like help launching or improving your website. Thank you very much.