Rich Website Content and Optimization

Use your site to showcase your expertise and generate inquiries
from clients, prospects, referral sources, and the media.

We help with content development, composition, navigation,
search engine optimization, and social media optimization.

Rich content levels the playing field on the Internet. By providing valuable information, insight, guidance, and resources, you demonstrate—rather than merely claim—that you have the expertise that clients need.

Rich, journalism-level content offers bottom-line benefits to your visitors. It helps them boost productivity, cut costs, comply with regulations, develop relationships, earn more money, or save time.

What is rich content?
Rich content includes articles, newsletters, white papers, success stories, FAQs, news generated inside your firm (e.g., press releases), news aggregated from outside sources (newsfeeds), blogs, interactive tools (such as calculators), and valuable resources (such as directories and useful links). This sort of content demonstrates that you understand your clients’ industries, organizations, careers, goals, needs, and personal pain—and know how to solve their problems. They're more likely to call you for advice than someone whose website has only self-serving brochure-ware and intrusive popups. Usefulness is more attractive than the latest flash XML tweet-app razzle-dazzle.

Rich content may include text, photos, sound, animation, video and/or interactive features such as feedback forms, comments, and user-generated content.

Reading and writing online
Writing website content is different from writing printed literature. Attention spans are shorter online, so website content should be more concise. Because the web is dynamic and interactive, you have an opportunity to encourage reader response, collaboration, and customization.

David M. Freedman has written website content for professional service firms, including law, accounting, financial planning, and healthcare practices. He won two Apex Awards for excellence in website content.

Dave led the team that developed, re-designed, and/or created substantial content for the following websites:

• Ina Golub, Artist, New Jersey (www.inagolub.com), re-launched in November 2008
• Law Offices of Michael Rosenberg, White Plains, NY (www.mrosenberglaw.com)
• Harriet Kohn Fine Art Studio and Gallery, Highland Park, IL (www.hkohngallery.com)
• Silberstein Orthodontics in Highland Park, IL (www.silbortho.com)
• NanC Meinhardt Studio LLC, re-launched in March 2008 (www.nancmeinhardt.com)

Dave collaborates with professional website developers to build full-scale websites that include the following features:

• Descriptions of your firm's services, practice areas, industry groups, and client served—including success stories and testimonials
• Bio's that describe the professional backgrounds and credentials of you and your staff, with optional photos and/or videos
• Informative content such as articles, white papers, e-books, newsletters, answers to frequently asked questions, video demonstrations, customized headline news (updated daily), and links to related websites
• Databases that you can search by multiple variables and keywords, and which allow visitors to customize your site according to their individual needs
• Password-protected extranets that let you securely post documents for clients' eyes only, as well as collaborate with professionals in remote locations
• Intranets that are accessible only to partners and other selected staff—or to all employees if you choose
• Interactive features such as blogs, subscription forms, local (internal) search engines, surveys, chat rooms, forums, bulletin boards, and social networking tools
• Syndication-enabling features, such as RSS feeds, social bookmarking, rating, and sharing
• e-Commerce features, including shopping carts, that offer clients a convenient way to pay their bills and purchase services from you online
• Content management systems that allow website owners and content managers without technical skills to update, revise, and create new website content

Dave can help you register a domain name (www.firmname.com), sign up with the appropriate website host, configure your e-mail user profiles, and optimize your content for search-engine visibility.

Dave's team helps clients establish strategic, effective profiles on social networking sites such as Facebook and LinkedIn. Doing so can help attract visitors to your website content via social media optimization.

Dave and his strategic partners also build private wikis and forums, websites that let colleagues collaborate on content, documents, and media.

Please contact Dave Freedman at 847-204-6848 or by e-mail if you would like help launching or improving your website. Thank you very much.