© 2008-2015 David M. Freedman
voice: 847-204-6848
dave@freedman-chicago.com




Engaging Web Content

To attract visitors, and generate responses and inquiries from them, your content must be useful, informative, accurate, and engaging. Freedman and his multi-media production colleagues will help you create the following content:
  • Bylined articles and white papers
  • Case studies, success stories
  • Blog posts and news alerts
  • Portfolios, CVs, and galleries
  • Tutorials and webinars
  • Reviews of products and services
  • Surveys and polls
  • e-Books and PDF publications
  • Podcasts and videos

Posting valuable content, and updating it regularly, helps you earn credibility and trust. With journalism-level content (as opposed to promotional content), you demonstrate that you are a source of keen insight and advice. Our services include:

  • Strategic planning
  • Composition and ghostwriting
  • Editing and proofreading
  • Optimization (SEO, SMO)
  • Mobile and cross-platform applications

Market research
What do clients, prospects, and referral sources need from your website? What kinds of content will compel them to engage with your site and trust you? We conduct cost-effective, statistically reliable surveys to answer those questions and help you meet their needs.

Landing page strategy & design
We help plan and design landing pages for specific marketing campaigns. We can test different landing-page concepts for best conversion-rate performance.

Web Content Team
Dave Freedman, writer and editorial director
Phil Koch, digital media producer
Elge Premeau, strategic planning, Web optimization

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ARTICLES

Optimize Your Website Content
How to drive traffic to your website through social media. (PDF)

Web 2.0 Basics for PR
Social media marketing, LinkedIn, hyper-syndication, cross-platform content, folksonomy, Twitter, and “share this.” What they mean, and how to use them for public relations

Your Web-based Newsletter Needs a Disclaimer
.
Your online newsletter is published in every country, whether you like it or not. Protect yourself from claims of foreign trademark and copyright infringement. (Coauthored by attorney Richard Balough)


NEW WEBSITE
PROJECT
Freedman collaborated with Mesh Interactive to develop a website for Phoenix Capital, launched in September 2013.


NEW WEBSITE CONTENT
Freedman led the team that developed content for Accredited Investor Markets (AIMkts), launched in March 2013.