voice: 312-428-6228
dave@freedman-chicago.com
To attract visitors, and generate responses and inquiries from them, your content must be useful, informative, accurate, and engaging. Freedman and his multi-media production colleagues will help you create the following content:
- Bylined articles and white papers
- Case studies, success stories
- Blog posts and news alerts
- Portfolios, CVs, and galleries
- Tutorials and webinars
- Reviews of products and services
- Surveys and polls
- e-Books and PDF publications
- Podcasts and videos
Posting valuable content, and updating it regularly, helps you earn credibility and trust. With “journalism-level” content (as opposed to promotional content), you demonstrate that you are a source of keen insight and advice. Our services include:
- Strategic planning
- Composition and ghostwriting
- Editing and proofreading
- Optimization (SEO, SMO)
- Mobile and cross-platform applications
Market research
What do clients, prospects, and referral
sources need from your website? What kinds of content will compel
them to engage with your site and trust you? We conduct
cost-effective, statistically reliable surveys to answer those
questions and help you meet their needs.
Landing page strategy & design
We help plan and design landing pages
for specific marketing campaigns. We can test different landing-page
concepts for best conversion-rate performance.
Dave Freedman, writer and editorial director
Phil Koch, digital media producer
Elge Premeau, strategic planning, Web optimization
Optimize Your Website Content
How to drive traffic to your website through social media. Published in December 2009. (PDF)
Monetize Content w/Paywall Access
Set up paywall access to your premium website content and PDF publications. Paywalls use subscription fees, memberships, and/or micro-payments.
Web 2.0 Basics for PR
Social media marketing, LinkedIn, hyper-syndication, cross-platform content, folksonomy, Twitter, and “share this.” What they mean, and how to use them for public relations
Your Web-based Newsletter Needs a Disclaimer. Your online newsletter is published in every country, whether you like it or not. Protect yourself from claims of foreign trademark and copyright infringement. (Coauthored by attorney Richard Balough)
