Rich Website Content and Optimization
Make your website a trusted resource
that people depend on.
We help with composition, navigation, syndication,
and search engine optimization.
Rich content levels the playing field on the Internet. By providing extremely
valuable information, insight, guidance, and resources, you demonstrate—rather
than merely claim—that you have the knowledge, expertise, and authoritativeness that
clients look for.
Rich, journalism-level content offers bottom-line benefits to your visitors. It
helps them boost productivity, cut costs, comply with regulations, develop
relationships, earn more money, or save time.
What is rich content?
Rich content includes articles, newsletters, white papers, success stories, news
generated inside your firm (e.g., press releases), news aggregated from or by
outside sources (newsfeeds), blogs, and valuable resources (such as directories
and useful links). This sort of content demonstrates that you understand your
clients’ industries, organizations, careers, goals, needs, and personal pain.
By posting rich content, you prove that you understand and can solve your
readers' problems. When they
need more information or advice, they're more likely to call you than someone
whose website has only self-serving brochure-ware and contact info. Usefulness
is more important than the latest flash XML RSS razzle-dazzle.
Reading and
writing online
Writing website content is different from writing printed literature. Attention
spans are shorter online, so website content should be more concise. Because the
web is dynamic and interactive, you have an opportunity to encourage reader
response, collaboration, and customization.
David M. Freedman has written website content for professional service firms,
including law, accounting, and healthcare practices. He won two
Apex Awards for excellence in website content.
Dave led the team that developed, re-designed, and/or created substantial
content for the following websites:
- Ina Golub, Artist, New Jersey (www.inagolub.com), re-launched in November 2008
- Law Offices of Michael Rosenberg, White Plains, NY (www.mrosenberglaw.com)
- Harriet Kohn Fine Art Studio and Gallery, Highland Park, IL (www.hkohngallery.com)
- Silberstein Orthodontics in Highland Park, IL (www.silbortho.com)
- NanC Meinhardt Studio LLC, re-launched in March 2008 (www.nancmeinhardt.com)
Dave collaborates with professional website developers to build full-scale websites that include the following features:
- Descriptions of your firm's services, practice areas, industry groups, and client served – including success stories
- Bio's that describe the professional backgrounds and credentials of you and your staff, with optional photos and/or videos
- Informative content such as articles, white papers, e-books, newsletters, answers to frequently asked questions, video demonstrations, customized headline news (updated daily), and links to related websites
- Databases that you can search by multiple variables and keywords, and which allow visitors to customize your site according to their individual needs
- Password-protected extranets that let you securely post documents for clients' eyes only, as well as collaborate with professionals in remote locations
- Intranets that are accessible only to partners and other selected staff – or to all employees if you choose
- Interactive features such as subscription forms, local (internal) search engines, surveys, chat rooms, forums, bulletin boards, and social networking
- Syndication-enabling features, such as social bookmarking and ShareThis
- e-Commerce features, including shopping carts, that allow clients to pay their bills and purchase products and services from you online
Dave can help you
register a domain name (www.your-firm.com), sign up with the appropriate website
host, configure your e-mail user profiles, and optimize your content for
search-engine visibility.
Dave helps clients establish strategic, effective profiles on social networking
sites such as Facebook and LinkedIn.
Dave and his strategic partners also build
private wikis, websites that let
colleagues collaborate on website content, documents, and media—with no
technical expertise.
Please contact Dave Freedman at 847-204-6848 or by
e-mail
if you would like help launching or improving your website. Thank you very much.
ARTICLES
Monetize Content
w/Paywall
Set up paywall access to
your premium website content and PDF publications. Paywalls use
subscription fees, memberships, and/or micro-payments.
Web 2.0
Basics for PR
Social media marketing, LinkedIn, hyper-syndication, cross-platform
content, folksonomy, Twitter, and “share this.” What they mean, and how to use them for public relations
Your Electronic
Newsletter Needs a Disclaimer. Your online newsletter is
published in every
country, whether you like it or not. Protect yourself from claims of
foreign trademark and copyright infringement.
(Coauthored by attorney
Richard Balough)
