Rich Website Content and Optimization
Use your site to showcase your expertise and generate inquiries
from clients, prospects, referral sources, and the media.
We help with content development, composition, navigation,
search engine optimization, and social media optimization.
Rich content levels the playing field on the Internet. By providing valuable information, insight, guidance, and resources, you demonstrate—rather
than merely claim—that you have the expertise that clients need.
Rich, journalism-level content offers bottom-line benefits to your visitors. It
helps them boost productivity, cut costs, comply with regulations, develop
relationships, earn more money, or save time.
What is rich content?
Rich content includes articles, newsletters, white papers, success stories,
FAQs, news generated inside your firm (e.g., press releases), news aggregated
from outside sources (newsfeeds), blogs, interactive tools (such as calculators), and valuable
resources (such as directories and useful links). This sort of content
demonstrates that you understand your clients’ industries, organizations,
careers, goals, needs, and personal pain—and know how to solve their problems.
They're more likely to call you for advice than someone whose website has only
self-serving brochure-ware and intrusive popups. Usefulness is more attractive than the latest flash
XML tweet-app razzle-dazzle.
Rich content may include text, photos, sound, animation, video and/or
interactive features such as feedback forms, comments, and user-generated content.
Reading and
writing online
Writing website content is different from writing printed literature. Attention
spans are shorter online, so website content should be more concise. Because the
web is dynamic and interactive, you have an opportunity to encourage reader
response, collaboration, and customization.
David M. Freedman has written website content for professional service firms,
including law, accounting, financial planning, and healthcare practices. He won two
Apex Awards for excellence in website content.
Dave led the team that developed, re-designed, and/or created substantial
content for the following websites:
Dave collaborates with professional website developers to build full-scale websites that include the following features:
Dave can help you
register a domain name (www.firmname.com), sign up with the appropriate website
host, configure your e-mail user profiles, and optimize your content for
search-engine visibility.
Dave's team helps clients establish strategic, effective profiles on social networking
sites such as Facebook and LinkedIn. Doing so can help attract visitors to your
website content via social media optimization.
Dave and his strategic partners also build private wikis and forums, websites that let
colleagues collaborate on content, documents, and media.
Please contact Dave Freedman at 847-204-6848 or by
e-mail
if you would like help launching or improving your website. Thank you very much.

We do WordPress and TypePad CMS development, as well as Dreamweaver
and ExpressionWeb HTML development.
ARTICLES
Optimize Your Website Content
How to drive traffic to your website through social media. Published
in December 2009. (PDF)
Monetize Content
w/Paywall
Set up paywall access to
your premium website content and PDF publications. Paywalls use
subscription fees, memberships, and/or micro-payments.
Web 2.0
Basics for PR
Social media marketing, LinkedIn, hyper-syndication, cross-platform
content, folksonomy, Twitter, and “share this.” What they mean, and how to use them for public relations
Your Web-based
Newsletter Needs a Disclaimer. Your online newsletter is
published in every
country, whether you like it or not. Protect yourself from claims of
foreign trademark and copyright infringement.
(Coauthored by attorney
Richard Balough)
